Matt John

Digital Marketing & Growth Leader

I build and lead high-performance marketing engines. With over 15 years of experience, I bridge the gap between marketing and sales to drive measurable revenue growth, market share and customer lifetime value.

I'm currently open to a permanent in-house role as Head of Marketing or Growth Director, while keeping room for a small number of focused projects where I can add value quickly.

View My Full CV See My Portfolio
15+
Years Experience
£10M+
Ad Budget Managed
250%
Avg. ROI Improvement
About Me

From Strategy to Execution

I move comfortably between the boardroom and the ad account – setting the strategy with founders and leadership, then rolling up my sleeves to build the funnels, campaigns and reporting that make performance predictable. My focus is always on commercial impact, not vanity metrics.

Strategic Leadership

Building and leading in-house teams; designing the marketing function from the ground up. I create clear go-to-market plans, own the budget and ensure every channel is tied back to revenue, not just clicks and impressions.

Demand Generation

Hands-on experience in B2B and B2C lead generation across multiple industries. I design full funnels, from first touch to closed-won, and align campaigns tightly with sales processes, CRM and real pipeline stages.

Full-Funnel Execution

Practical expertise across SEO, PPC, content and email. I optimise landing pages, tracking and automation to drive qualified pipeline, improve conversion rates and increase customer lifetime value.

Data-Driven Approach

Building comprehensive dashboards and reporting systems that provide clear visibility into marketing performance, customer acquisition costs, lifetime value, and campaign ROI.

Currently seeking permanent in-house roles as Head of Marketing or Growth Director, with flexibility for the right hybrid or remote opportunity.

Expertise

Skills & Capabilities

A comprehensive toolkit for driving growth across the entire customer journey, from awareness to advocacy.

Strategic Leadership

  • Building & leading in-house teams
  • Go-to-market planning
  • Budget ownership & ROI
  • Stakeholder management
  • Marketing function design

Demand Generation

  • B2B & B2C lead generation
  • Funnel design & optimisation
  • Sales enablement
  • CRM & marketing automation
  • Lead scoring & nurturing

Full-Funnel Execution

  • SEO (Technical, On-Page, Off-Page)
  • PPC (Google, Meta, LinkedIn)
  • Landing pages & CRO
  • Content & email marketing
  • Social media & community

Tools & Technologies

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

HubSpot

Zoho CRM

Mailchimp

WordPress

Joomla

Shopify

HTML/CSS

ChatGPT & GPT Tools

GoHighLevel & Funnel Builders

Voice AI & Call Automation

Zapier & Make

AI Lead Gen & Enrichment

Analytics & Reporting Dashboards

Work

Proven Results

A selection of recent projects that show the type of work I do and the outcomes I focus on.

The Holly Jolly Company Website
Local SEO

The Holly Jolly Company

Strategy · Web Development · SEO · Local Lead Generation

Built a new website and lead generation funnel for a seasonal local service business. Achieved Page 1 Google rankings in London, Kent and Essex for key terms within 4 weeks, generating 30+ qualified enquiries in the first season with minimal ad spend.

+45% Conversion Rate Page 1 Rankings
View Project
TM8.ai Website
AI Platform

TM8.ai

GTM Strategy · Funnel Development · PPC · Team Enablement

Developed the full marketing website, funnel and go-to-market plan for an AI product sales platform. Defined positioning and page structure, launched SEO and paid acquisition (Google and LinkedIn), and trained the internal team on analytics and optimisation.

AI Technology Multi-Channel
View Project
MHD Pro Website
E-learning

MHD Pro

Digital Leadership · SEO Strategy · Landing Pages

Led the digital function and external developers for an international e-learning platform. Implemented a global SEO and landing page strategy that supported growth in subscriptions and course sales across multiple regions.

Global Reach SEO Focused
View Project
See Full Portfolio
Career

Experience & Leadership

15+ years of driving growth for startups, SMEs and established brands across multiple industries.

Founder | Consultant

Nexus Digital Network Ltd

2023 – Present

Providing strategic lead generation and marketing automation consultancy for B2B and B2C clients.

  • Architect and manage end-to-end sales funnels – landing pages, email automation, retargeting and reporting
  • Work directly with business owners and Sales Directors to align marketing activity with pipeline, objections and revenue goals
  • Deliver "build and handover" projects, leaving in-house teams with clear playbooks, dashboards and training

Digital Marketing Director | Growth Consultant

Various Clients

2010 – Present

Acting Head of Marketing / Digital Director for startups, SMEs and established brands across property, e-commerce, education, creative and tech.

  • Design and execute full-funnel digital strategies combining SEO, PPC, paid social, content and email
  • Build and lead in-house marketing teams, reducing long-term agency dependence and improving speed and ROI
  • Implement CRM and marketing automation (HubSpot, Zoho, custom) to support lead scoring, nurturing and disciplined sales follow-up

Digital Marketing Director

Visual Indie Media

2022 – 2025

Directed growth and paid media strategies for indie game developers and digital content creators.

  • Planned and ran launch campaigns across Google Ads and paid social, managing and optimising six-figure ad budgets
  • Used AI-assisted audience research and predictive analytics to improve acquisition efficiency
  • Built dashboards for clear visibility of CAC, LTV indicators and campaign-level ROI
Download Full CV (PDF)
Next Steps

How I Work

My main focus is finding the right permanent role, but I also take on a small number of focused projects where I can add value quickly.

Full-Time Role

I'm currently looking for a permanent in-house role as Head of Marketing or Growth Director with a UK-based business.

Open to hybrid roles in London/Essex or fully remote, full-time or part-time depending on the role and scope.

What you can expect:

  • Ownership of the full marketing function – not just channels
  • A clear roadmap, KPIs and reporting
  • Hands-on support getting the first 90 days right
  • Team building and leadership development

Consulting & Projects

Alongside a permanent role, I'm open to a limited number of focused projects – typically audits, funnel builds, launch plans or "fix and optimise" engagements with a defined scope and outcome.

Typical engagements:

  • Marketing audits and strategy reviews
  • Funnel design and implementation
  • Campaign setup and optimisation
  • Team training and capability building
Contact Me to Discuss

Get In Touch

If you'd like to talk about a role, a specific project, or just compare notes on where marketing is heading, the easiest way to reach me is email or LinkedIn.

Email

matt@mjs.kitchen

Phone

+44 07432 877 370

LinkedIn

Connect with me

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